{"id":596,"date":"2023-09-06T16:21:10","date_gmt":"2023-09-06T07:21:10","guid":{"rendered":"https:\/\/jga-tax.jp\/?p=596"},"modified":"2023-10-11T11:42:41","modified_gmt":"2023-10-11T02:42:41","slug":"%e6%88%a6%e7%95%a5%e3%83%a1%e3%83%a2%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%e2%91%a4%ef%bd%9e%e4%be%a1%e5%80%a4%e3%83%89%e3%83%a9%e3%82%a4%e3%83%90%e3%83%bc%e3%81%a8%e3%81%af%ef%bd%9e","status":"publish","type":"post","link":"https:\/\/jga-tax.jp\/?p=596","title":{"rendered":"\u6226\u7565\u30e1\u30e2\u30b7\u30ea\u30fc\u30ba\u2464\uff5e\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u306f\uff5e"},"content":{"rendered":"<p>\u7686\u69d8\u3053\u3093\u306b\u3061\u306f\u3001<a href=\"https:\/\/jga-tax.jp\/\">JGA\u7a0e\u7406\u58eb\u6cd5\u4eba\/\u7a0e\u7406\u58eb\u306e\u7247\u702c<\/a>\u3067\u3059\u3002\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u306f\u300c\u6226\u7565\u30e1\u30e2\u30b7\u30ea\u30fc\u30ba\u2464\uff5e\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u306f\uff5e\u300d\u3067\u3059\u3002<\/p>\n<p>\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\uff08Value Driver\uff09\u3068\u306f\u3001\u4f01\u696d\u4fa1\u5024\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u8981\u56e0\u3092\u8a00\u3044\u307e\u3059\u3002\u82f1\u8a9e\u306eDriver\u306b\u306f\u63a8\u9032\u529b\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u304c\u3042\u308a\u3001\u4f01\u696d\u4fa1\u5024\uff08\u3092\u9ad8\u3081\u308b\uff09\u63a8\u9032\u529b\u3068\u3044\u3046\u8868\u73fe\u3067\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u3044\u3046\u7528\u8a9e\u304c\u4e00\u822c\u7684\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3042\u307e\u308a\u805e\u3044\u305f\u3053\u3068\u306e\u306a\u3044\u300c\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u300d\u3068\u3044\u3046\u5358\u8a9e\u3001\u8033\u306a\u3058\u307f\u304c\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u5206\u304b\u308a\u3084\u3059\u304f\u4e8b\u4f8b\u3092\u3082\u3063\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4f8b\u3048\u3070\u3001\u7f8e\u5bb9\u54c1\uff08\u30b7\u30e3\u30f3\u30d7\u30fc\u3084\u57fa\u790e\u5316\u7ca7\u54c1\uff09\u306e\u4ed5\u5165\u8ca9\u58f2\u3092\u3057\u3066\u3044\u308b\u4e0a\u5834\u4f1a\u793e\u306e\u7c97\u5229\u7387\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u5b9f\u306f\u30017\uff5e8\u5272\u304f\u3089\u3044\u306e\u7c97\u5229\u7387\u304c\u3042\u308a\u307e\u3059\u3002\u539f\u4fa1\u306f2\uff5e3\u5272\u304f\u3089\u3044\u306a\u306e\u3067\u3001\u3042\u307e\u308a\u539f\u4fa1\u306f\u304b\u304b\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u3067\u306f\u3001\u65b0\u898f\u3067\u7f8e\u5bb9\u54c1\u8ca9\u58f2\u696d\u3092\u59cb\u3081\u305f\u4f1a\u793e\uff08\u4e2d\u5c0f\u4f01\u696d\uff09\u304c\u3042\u3063\u3066\u3001\u305d\u306e\u4f1a\u793e\u306e\u7c97\u5229\u7387\u304c5\u5272\u7a0b\u5ea6\u3067\u3042\u308c\u3070\u3053\u308c\u3089\u306e\u4e0a\u5834\u4f1a\u793e\u3068\u52dd\u8ca0\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u6b63\u76f4\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u3067\u306f\u3001\u76f4\u3050\u306b\u7c97\u5229\u73877\uff5e8\u5272\u3092\u9054\u6210\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u6b63\u76f4\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5927\u624b\u7f8e\u5bb9\u54c1\u8ca9\u58f2\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u4f1a\u793e\u306f\u5927\u91cf\u767a\u6ce8\u3068\u3044\u3046\u88cf\u6280\u3092\u3082\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4e2d\u5c0f\u4f01\u696d\u8005\u306b\u6bd4\u3079\u3066\uff08\u6094\u3057\u3044\u3067\u3059\u304c\uff09\u5358\u4fa1\u3092\u8457\u3057\u304f\u4e0b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3067\u3082\u4e00\u5ea6\u59cb\u3081\u305f\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308a\u3001\u306a\u3093\u3068\u304b\u52dd\u8ca0\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u308c\u306a\u3089\u3070\u30fb\u30fb\u30fb\u3001\u7c97\u5229\u3067\u306e\u52dd\u8ca0\u304c\u96e3\u3057\u3044\u305f\u3081\u30fb\u30fb\u30fb\u3001\u3053\u308c\u3089\u306e\u5927\u624b\u7f8e\u5bb9\u54c1\u8ca9\u58f2\u696d\u306e\u55b6\u696d\u5229\u76ca\u7387\u306f10\uff05\u7a0b\u5ea6\uff08\u4f1a\u793e\u306b\u3088\u3063\u3066\u3070\u3089\u3064\u304f\u304c\u57fa\u672c\u7684\u306b\u306f10\uff05\uff5e20\uff05\uff09\u3068\u3044\u3046\u3053\u3068\u306b\u76ee\u3092\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u8ca9\u7ba1\u8cbb\u306e\u4e2d\u3067\u8457\u3057\u304f\u304a\u91d1\u3092\u304b\u3051\u3066\u3044\u308b\u9805\u76ee\u3068\u306f\uff1f<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>A.\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb<\/p>\n<p>&nbsp;<\/p>\n<p>\u6226\u3046\u3068\u3057\u305f\u3089\u3053\u3053\u3067\u3059\u3002\u5927\u624b\u306f\u904e\u53bb\u304b\u3089\u306e\u7d4c\u9a13\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u3092\u304b\u3051\u3066\u3044\u308b\u305f\u3081\u306b\u3001\u6642\u4ee3\u306e\u6700\u5148\u7aef\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u304c\u60aa\u3044\uff09\u3002\u305d\u306e\u305f\u3081\u8cb4\u793e\u306b\u304a\u3044\u3066\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u3092\u78ba\u8a8d\u3067\u304d\u308b\u6307\u6a19\u3092KPI\u3068\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u3092\u307f\u308b\u306e\u306b\u3001\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u308b\u6307\u6a19\u306f\u3001ROAS\uff08Return on Advertising Spread\uff09\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u304c\u3001\u81ea\u7531\u306b\u5909\u5f62\u3057\u3066\u3001\u81ea\u5206\u305f\u3061\u306e\u4f7f\u3044\u3084\u3059\u3044\u6307\u6a19\u3092\u4f5c\u308a\u51fa\u3057\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u3010ROAS\u3011<\/p>\n<p>\u5897\u52a0\u58f2\u4e0a\u9ad8\/\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u00d7100<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4f8b\u3048\u3070\u3001<strong>\u300c\u5897\u52a0\u7c97\u5229\u76ca\/\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u00d7100\u300d<\/strong>\u306a\u3069\u304c\u4f7f\u3044\u3084\u3059\u3044\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f<strong>\u30ed\u30c3\u30c8\u6570\u3092\uff08\u5927\u91cf\u8cfc\u5165\u3092\uff09\u52a0\u5473\u3057\u305f<\/strong>\u5927\u624b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u306b\u81ea\u793e\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u304c\u52dd\u3063\u3066\u3044\u308b\u304b\u3092\u307f\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u4f7f\u3044\u3084\u3059\u3044\u3002<\/p>\n<p>\u203b\u578b\u306b\u306f\u307e\u3089\u305a\u81ea\u7531\u306a\u767a\u60f3\u3067\u4f5c\u3063\u305f\u65b9\u304c\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>\u3010\u81ea\u5df1\u5275\u51fa\u6307\u6a19\uff08ROAS\u306e\u5909\u5f62\uff09\u3011<\/strong><\/p>\n<p><strong>\u5897\u52a0\u7c97\u5229\u76ca\/\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u00d7100<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u3053\u308c\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3053\u308c\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u304c\u3001\u672c\u65e5\u306e\u30e1\u30a4\u30f3\u30c7\u30a3\u30c3\u30b7\u30e5\u3067\u3042\u308b<strong>\u300c\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u300d<\/strong>\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u3010\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u3011<\/p>\n<p>\u2460\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u5897\u52a0\u6570<\/p>\n<p>\u2461PV\u5897\u52a0\u6570<\/p>\n<p>\u2462\u53e3\u30b3\u30df\u5897\u52a0\u6570<\/p>\n<p>\u2463\u53e3\u30b3\u30df\u8a55\u4fa1<\/p>\n<p>\u2464\u5b9a\u671f\u8cfc\u5165\u5272\u5408<\/p>\n<p>\u2465\u5b9a\u671f\u8cfc\u5165\u79fb\u884c\u7387\u3000\u306a\u3069<\/p>\n<p>\u203b\u5316\u7ca7\u54c1\u696d\u754c\u306b\u306f\u5b9f\u969b\u306b\u30b3\u30f3\u30b5\u30eb\u3092\u884c\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u306f\u4e0d\u78ba\u5b9a\u3067\u3059\u3002\u3053\u3053\u306f\u793e\u9577\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u6c7a\u3081\u3066\u3044\u304f\u9805\u76ee\uff08\u9905\u306f\u9905\u5c4b\u306b\uff09\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u6226\u7565\u3068\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u3060\u3068\u601d\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u6b21\u56de\u306f\u3001\u300c\u6226\u7565\u30e1\u30e2\u30b7\u30ea\u30fc\u30ba\u2465\uff5e\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u5f93\u696d\u54e1\u306e\u884c\u52d5\u306b\u843d\u3068\u3057\u8fbc\u3081\uff01\uff5e\u300d\u3067\u3059\u3002\u7d4c\u55b6\u8a08\u753b\u4f5c\u6210\u306e\u5f53\u9762\u306e\u76ee\u6a19\u306f\u3001\u7d4c\u55b6\u8005\u306e\u4f5c\u3063\u305f\u7d4c\u55b6\u8a08\u753b\uff08\u9577\u671f\u4e8b\u696d\u8a08\u753b\u3001KGI\u3001KPI\u306a\u3069\uff09\u3092\u3001\u5f93\u696d\u54e1\u306e\u884c\u52d5\u3068\u3057\u3066\u8868\u73fe\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u8a08\u753b\u3000\u21d2\u3000\u884c\u52d5\u3000\u21d2\u3000\u7d50\u679c<\/p>\n<p>\u203b\u8a08\u753b\u3068\u7d50\u679c\u3092\u3064\u306a\u3050\u5f79\u5272\u306e\u305f\u3081\u300c\u884c\u52d5\u300d\u306f\u5206\u6790\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u3010\u6b21\u56de\u4e88\u544a\u3011<\/p>\n<p>\u6226\u7565\u30e1\u30e2\u30b7\u30ea\u30fc\u30ba\u2465\uff5e\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u5f93\u696d\u54e1\u306e\u884c\u52d5\u306b\u843d\u3068\u3057\u8fbc\u3081\uff01\uff5e<\/p>\n<p>&nbsp;<\/p>\n<p>\u3010\u307e\u3068\u3081\u3011<\/p>\n<p>\u30fb<a 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